Recommended Marketing Tools for AliExpress

AliExpress, one of the world's leading cross-border e-commerce platforms, offers merchants a wide range of marketing tools to help them increase their store visibility, attract traffic, and ultimately achieve sales conversion. These tools are not only easy to operate but also highly targeted, catering to the needs of merchants at different stages and scales.

For example, Express Train is a very popular promotion method on AliExpress. It is similar to the advertising system on Taobao, allowing sellers to display their products through keyword bidding. When buyers search for relevant keywords, the products that participate in the bidding will appear in prominent positions on the search results page. According to official data from AliExpress, merchants who use the Express Train service generally see higher click-through rates and order volumes compared to before. Mr. Li, an electronic product supplier from Shenzhen, said Since I started using Express Train, the daily number of visitors to my store has increased more than threefold, and sales have significantly improved.

In addition to Express Train, affiliate marketing is another recommended feature. This service allows merchants to collaborate with other websites or bloggers, placing links or image ads on their platforms. Once users click these links and make purchases in the store, merchants need to pay a certain commission to the partners. This model is particularly practical for small businesses that want to expand their brand influence but lack sufficient funds to invest in large-scale advertising campaigns. Ms. Wang, a clothing brand manager, shared After trying affiliate marketing, we found that this approach is cost-effective and can accurately reach the target customer group, exceeding our expectations.

Coupons are also an effective promotional tool. Merchants can attract customers to place orders by setting electronic coupons of different denominations. Whether it's a welcome gift for new users or a reward activity for old customers, coupons can be used to stimulate consumption desire. Statistics show that brands that reasonably use coupon strategies often see a significant increase in repurchase rates in the short term. For instance, a home goods company saw its transaction volume grow by over 50% on Singles' Day after issuing a large number of discount coupons.

It should be noted that although the aforementioned tools each have their own characteristics, they also require flexible adjustments in actual application based on individual circumstances. AliExpress recommends that new sellers start with basic functions to gradually familiarize themselves with platform rules, while paying attention to various training courses and case studies released by the official channels, so as to better utilize these resources to promote business growth. In summary, the diverse marketing tools provided by AliExpress undoubtedly open the door to the international market for merchants. As long as they are good at exploring and making full use of them, they can stand out in the fiercely competitive e-commerce environment.