Why Cross-Border E-Commerce Players Are Rushing to Build Independent Stations?

Why Do Cross-Border E-commerce Businesses Prefer Self-Built Websites?

In today's globalized business environment, cross-border e-commerce has become an important way for many enterprises to expand their international markets. However, among numerous operational models, an increasing number of businesses are beginning to favor self-built websites as the core platform for their cross-border e-commerce operations. This trend is driven by both changes in market demand and advancements in technology.

Firstly, self-built websites offer higher brand independence and control. For enterprises that wish to establish long-term reputations in international markets, owning their own website is crucial. For example, while platforms like Amazon have massive traffic, merchants often need to compete with thousands of competitors for limited display opportunities. In contrast, self-built sites can better showcase a company’s unique value proposition through customized user experiences to attract target customer groups. Self-built sites also avoid uncertainties brought about by changes in platform rules, such as restrictions on certain product categories or adjustments to commission ratios.

Secondly, with the growing demand for personalized services from consumers, the flexibility provided by self-built sites becomes particularly important. Companies can use data analysis to gain deep insights into each customer's behavior patterns and optimize product recommendations and promotional activities accordingly. At the same time, self-built sites allow merchants to set multiple payment methods, logistics options, and language versions to meet specific needs of users in different countries and regions. For instance, a well-known outdoor products brand launched exclusive discount codes for the Asian market on its self-built site, effectively boosting sales in this region.

Moreover, from a long-term perspective, investing in self-built sites helps reduce operating costs and increase profitability. Although initial construction and maintenance costs may be high, once a stable brand image and customer base are established, subsequent acquisition costs will significantly decrease. This is because self-built sites can directly reach potential customer groups, reducing interference from intermediaries. According to relevant surveys, companies using the self-built site model can save approximately 20% or more of their annual marketing expenses.

Of course, choosing a self-built site is not without challenges. During implementation, enterprises must address issues such as high technical development difficulty and stringent security requirements. It is recommended to seek help from professional teams to ensure the platform has good performance and compliance. Additionally, businesses should keep abreast of industry trends and update system functions in a timely manner to adapt to constantly changing market demands.

In summary, the importance of self-built sites in the cross-border e-commerce sector is increasingly evident. They not only provide enterprises with opportunities to showcase their strengths but also promote optimization of business processes and improvement in service quality. In the future, with the popularization of 5G networks and the deepening application of artificial intelligence technologies, it is believed that more enterprises will join this, jointly driving the innovative development of the entire industry.