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What Are the Basic Rules of Customer Service on AliExpress?

ONEONEApr 17, 2025
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Customer service is an essential part of any business, and AliExpress is no exception. As one of the leading global e-commerce platforms, AliExpress has established a set of basic customer service rules to ensure smooth transactions and maintain high-quality service standards. These rules cover various aspects of the shopping experience, from order processing to dispute resolution.

What Are the Basic Rules of Customer Service on AliExpress?

One of the fundamental principles of AliExpress's customer service is the requirement for sellers to respond promptly to buyers' inquiries. According to recent reports, AliExpress emphasizes that sellers should reply within 72 hours after receiving a buyer's message. This rule helps maintain communication efficiency and ensures that buyers receive timely assistance. For instance, a recent news article highlighted how a seller's quick response can significantly enhance the buyer's satisfaction, leading to positive reviews and repeat purchases. Sellers are encouraged to use automated responses for routine questions while preparing more detailed answers for complex issues.

Another critical aspect of AliExpress's customer service policy involves the delivery process. Buyers expect their orders to arrive within the promised timeframe, which is typically outlined in the product listing. AliExpress requires sellers to provide accurate shipping information and trackable logistics details. A recent case study on the platform noted that sellers who failed to update tracking information faced penalties, including account suspension. This measure underscores the importance of transparency and accountability in the delivery process. Additionally, sellers are encouraged to choose reliable shipping partners to minimize delays and improve delivery success rates.

Dispute resolution is another key area where AliExpress enforces strict guidelines. When disputes arise, both buyers and sellers are expected to cooperate and resolve issues amicably. AliExpress provides a mediation service to facilitate communication between parties. In a recent news report, it was mentioned that buyers and sellers who engage in constructive dialogue often reach mutually beneficial agreements without resorting to formal arbitration. However, if a resolution cannot be reached, AliExpress may step in to mediate or make a final decision based on evidence provided by both sides. It is crucial for sellers to document all interactions with buyers, as this documentation can serve as proof during dispute resolution processes.

The platform also encourages sellers to maintain high product quality and adhere to promised specifications. A well-publicized incident involved a seller whose products did not meet the agreed-upon standards, leading to numerous complaints and negative feedback. As a result, the seller received warnings and was required to improve product quality. This example illustrates the importance of delivering what is advertised and maintaining consistent product standards. Sellers are advised to conduct thorough quality checks before shipping orders and to address any issues promptly if they arise.

In addition to these core rules, AliExpress promotes a culture of respect and professionalism among its users. Both buyers and sellers are expected to treat each other with courtesy and avoid engaging in abusive behavior. A recent survey conducted by AliExpress revealed that users who demonstrate good communication skills tend to have more successful transactions. The platform actively discourages spamming, harassment, and any form of inappropriate conduct. Sellers found guilty of violating these guidelines risk facing account restrictions or termination.

AliExpress also offers tools and resources to help sellers enhance their customer service capabilities. For example, the platform provides training materials and best practices guides to assist sellers in improving their communication skills and managing customer relationships effectively. Furthermore, AliExpress regularly updates its policies to reflect changing market conditions and user needs. Sellers are encouraged to stay informed about these updates to remain compliant and competitive.

In conclusion, AliExpress's customer service rules play a vital role in ensuring a seamless shopping experience for both buyers and sellers. By adhering to these guidelines, sellers can build trust with their customers, reduce disputes, and ultimately achieve greater success on the platform. As the e-commerce landscape continues to evolve, AliExpress remains committed to fostering a fair and efficient marketplace through its comprehensive customer service framework.

Customer Reviews

Small *** Table
Small *** Table
December 12, 2024

The experience was very good. I was still struggling to compare it with other companies. I went to the site a few days ago and wanted to implement it as soon as possible. I didn't expect that everything exceeded my expectations. The company is very large, with several hundred square meters. The employees are also dedicated and responsible. There is also a wall of certificates. I placed an order on the spot. It turned out that I did not make a wrong choice. The company's service attitude is very good and professional. The person who contacted me explained various things in detail in advance. After placing the order, the follow-up was also very timely, and they took the initiative to report the progress to me. In short, I am very satisfied and recommend this company!

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Lin *** e
Lin *** e
December 18, 2024

When I first consulted customer service, they recommended an agent to me. They were very professional and patient and provided excellent service. They answered my questions as they came in. This 2-to-1 service model is very thoughtful. I had a lot of questions that I didn’t understand, and it’s not easy to register a company in Hong Kong. Fortunately, I have you.

Lin *** e Comments Image 1
t *** 7
t *** 7
December 19, 2024

I originally thought that they only did mainland business, but I didn’t expect that they had been doing Hong Kong business and were doing very well. After the on-site interview, I decided to ask them to arrange the registration of my Hong Kong company. They helped me complete it very quickly and provided all the necessary information. The efficiency was awesome. It turns out that professional things should be done by professionals.👍

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b *** 5
b *** 5
December 16, 2024

In order to register a company in Hong Kong, I compared many platforms and stores and finally chose this store. The merchant said that they have been operating offline for more than 10 years and are indeed an old team of corporate services. The efficiency is first-class, and the customer service is also very professional.

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